The World Cup is going on for another 33 days, until July 19th by the way...When something is this ingrained in the culture all summer, it would be a fool’s move not to create content around it.You don’t need to talk about soccer.You need to find the local angle.Here are 3 ways agents can spin it: #1: Best places to watch in your market Simple. Useful. Shareable.Find the best bars, restaurants, patios, breweries, parks, your open house, or outdoor viewing parties showing the games.A ton of...
about 18 hours ago • 1 min read
The Custom For Sale Sign That Outperformed Every Other Listing Marketing Asset SEE THE SIGN What Google's Nationwide Listing Rollout Means for Your Listings FIND OUT HERE 2026 Housing Affordability Report Cards for All 50 States SEE FULL RANKINGS Copyright © 2026 BAMAll rights reserved Want to change how you receive these emails?Update your preferences • Unsubscribe 2430 Vanderbilt Beach Road, Naples, FL 34109
1 day ago • 1 min read
Bored at your open house? Not hosting one at all? GOOD! We have a special AI edition for you today. Before you ask ChatGPT what to do with your Sunday, here are 3 things that will improve your business, marketing, and maybe convince the robots to start recommending you… 67% of homebuyers now use AI tools to search for real estate agents. If you’re invisible in AI search, that’s a problem. Here are 10 reasons AI is not recommending you and…HOW TO FIX IT If you’re confused about what to use...
3 days ago • 1 min read
YOUR PLAYBOOK Learn from our mistakes and 4+ years of running a media company... The Zillow Legal Battle Intensifies & WSJ Claims Agents Are Leaving the Industry WATCH HERE Our Biggest Content Mistake (And What We’re Changing) LEARN FROM OUR MISTAKE Real Estate Agents Share the Most Unhinged Behavior They've Ever Seen on the Job READ THE COMMENTS Copyright © 2026 BAMAll rights reserved Want to change how you receive these emails?Update your preferences • Unsubscribe 2430 Vanderbilt Beach...
5 days ago • 1 min read
YOUR PLAYBOOK If you’ve been feeling overwhelmed with AI, click on the Claude tutorial below. It’s the beginner’s guide for real estate agents, walking you through how to use it, train it to understand you, and create content that actually sounds like you. How To Get Started With Claude: Step-By-Step Guide WATCH HERE 8 Closes From Alex Hormozi That Work for Real Estate Agents GET THE SCRIPTS 9.3 Million Affordable Rentals Disappeared in 10 Years WHAT IT MEANS Homes Are Now Selling Below...
6 days ago • 1 min read
YOUR PLAYBOOK 91% of agents are still invisible in AI search. Make sure you're not one of them. 10 Reasons AI Isn't Recommending You (And How to Fix Each One) RUN THE AUDIT The Price Adjustment Call Most Agents Are Avoiding Right Now GET THE FRAMEWORK Existing-Home Sales Hit Highest Level Since December SEE THE DATA CoStar Files Amicus Brief Opposing Zillow's Injunction in MRED Case FIND OUT HERE Copyright © 2026 BAMAll rights reserved Want to change how you receive these emails?Update your...
7 days ago • 1 min read
YOUR PLAYBOOK Everyone is talking about the Wall Street Journal article claiming agents are quitting this market. But guess what... if you're reading this, you're STILL HERE! Today: Tom Toole fixes your conversation habits, Byron breaks down the WSJ piece, and we show you how to reorder your Instagram grid. Wall Street Journal Claims The Housing Market Is Driving Agents Out WATCH HERE 8 Conversation Habits Costing Real Estate Agents Deals Right Now WHAT'S COSTING YOU New Instagram Feature...
8 days ago • 1 min read
We’ve all had those moments. Could be daily depending on how active you are.You open IG, or you flip your camera around, and you have absolutely nothing to say.Here’s your “break glass if you got nothing” emergency kit. Ask yourself: What have clients been asking you about the most recently? Is it rates? Is it the war in Iran? Are they asking about a specific neighborhood? Is it about the summer market?Whatever it is, if multiple clients are trying to have conversations about it, that’s a...
8 days ago • 1 min read
YOUR PLAYBOOK Most agents don’t have the gift of gab. It’s not easy to pull out your phone, hit record, and deliver a perfect 60-second Reel off the top of your head. The good news is that Instagram Edits has a teleprompter feature that puts your script right on the screen so you can stop forgetting your lines & pump out more content. The Teleprompter Trick That Gets Agents Creating More Video Every Week TRY IT NOW 76% of Buyers Would Ignore Major Red Flags to Buy a Home WHAT YOU NEED TO KNOW...
9 days ago • 1 min read