The World Cup is going on for another 33 days, until July 19th by the way...
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When something is this ingrained in the culture all summer, it would be a fool’s move not to create content around it.
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You don’t need to talk about soccer.
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You need to find the local angle.
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Here are 3 ways agents can spin it:

#1: Best places to watch in your market

Simple. Useful. Shareable.
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Find the best bars, restaurants, patios, breweries, parks, your open house, or outdoor viewing parties showing the games.
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A ton of local spots are running specials and events, especially around USA games. We play Australia this Friday at 3 EST btw.
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Make the list.
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“3 best places to watch the World Cup in [city]”
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That’s the type of hyperlocal content people actually save and send to friends.
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“I found the best place to watch the World Cup here in [city]…and it costs nothing.”
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​BTW, we already made these templates inside our BAMx membership. Grab a free 7-day trial, and you can start using them today.

#2: Do a World Cup Food Tour

Every country in the tournament has a culture, a fan base, and most importantly...food.
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There is almost certainly a restaurant in your market connected to one of these teams.
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Argentina plays tonight?
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Find the best Argentinian restaurant in your city.
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Brazil. Mexico. France. Spain. Germany.
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You have a month of content sitting right in front of you.
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One country. One restaurant. One post.
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Tie it to the schedule, and you have something timely, local, and actually interesting.
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Great way to promote local businesses and hidden gems for foodies.
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Also…
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“Italy isn’t even in the World Cup, but I found the best Italian spot in [neighborhood] so they don’t feel left out.”

#3: Tell your own story

48 countries are playing.
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If you or your family is connected to one of them, post about it.
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Who are you rooting for?
What did you grow up watching?
What food did your family make?
What memories do you have around it?
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The best content doesn’t just tell people about your market.
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It tells people about you.
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That’s how strangers start feeling like they know you before they ever work with you.
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​If you want the templates, prompts, and actual posts already built out for you, they’re inside BAMx.
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Plus tomorrow, Krys Benyamein is doing live listing marketing content audits for BAMx members. Bring your listing. Bring your content. Bring what you’re working on.
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We’ll show you how to make it better.
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​Start your free 7-day trial here​